About Us

NorthRock Capital is a private equity investment company based in Canada and dedicated to working diligently alongside outstanding management teams to build small and mid-market companies with sustainable competitive advantages and strong growth prospects into market leaders in their respective industry niches

NorthRock will be a true long-term partner since we are funded by family investment offices with long-term investment horizons and no predetermined exit requirements. As experienced business builders, operators and investors, we understand that building market leadership and company value requires long-term vision, expertise, and commitment. We will intentionally limit the number of companies we invest in so we can commit our time, energy and extensive strategic, operational and financial expertise towards assisting management in realizing long-term potential.

NorthRock's partners have proven track records of generating superior returns on private equity investments by building collaborative, trust-based partnerships with management teams to increase growth, scale, financial performance and, ultimately, valuation. Management will have the opportunity to share in this wealth creation through meaningful equity ownership and performance based incentives.

  • "I have worked directly with the founder of NorthRock, Natalie Townsend, in building two companies and believe her professionalism and expertise contributed significantly to the incredible success of these endeavors. I have the highest regard for her and would not hesitate to recommend NorthRock as a partner."
    • Bill Colson
      • President and CEO, Holiday Retirement Corporation

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